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Last month, I had the opportunity to attend a pretty large and well attended ICT Conference in Addis Ababa, Ethiopia.
My presentation was on internet marketing within a Pan-African context.
I think the following findings are extremely important for anyone looking to leverage the Internet as a key marketing channel in Kenya, targeting Kenyans:1. Their mainstays, and core business remains internet search and online ads.
Google recently set-up shop in Nairobi which is the regional HQ for East Africa.
Itâ€™s also refreshing to see Kenyan organizations such as NTV ( and the Kenya Red Cross ( Red Cross) having channels on You Tube.
A BIG hint is that video growing fast online and any marketer should look at repurposing their content for a You Tube.8.
At the same time, any marketer should salivate at the opportunity to reach the Kenyan Face Book market.
A few months ago, Face Book launched profile pages which let companies market themselves to Face Book users.
A latecomer to the search game, Live Search has grown significantly in the last few years but still lags a distant third to Google and Yahoo! However, in terms of indexing and quality results, itâ€™s been quite impressive.
Like with the other leading search engines, Live Search enables advertisers to market their offerings using sponsored listings, much like Google Adwords.
In the course of doing my research using Alexa ( a web site ranking service, I was very surprised to learn that Kenyaâ€™s most popular web sites have changed significantly in the last year or so. , Google and the Daily Nation that receive tremendous traffic, as can be expected. I am guessing here but I would bet that the main activity on this site is email and perhaps online chat. email addresses and messenger accounts and this is the confirmed main activity in lots of cybercafÃ©s.Tags: Adult Dating, affair dating, sex dating